12 reasons why small business fail at social media. Yes, you can manage your own business social media accounts… if you have time! But you don’t! here’s why. Most, if not all business owners work extremely long hours. They wear many hats during their work day; owner, employer, cleaner, customer service manager, booking agent, accountant, banker, and that’s just during business hours. After hours may look like this; parent, partner, friend, chef, teacher and maid.